Non-conformity of the know think that is the feeling that we are not satisfied, we encourage to change behaviour, attitudes, ideas and happen theory for the first time by Lee Ong. Festival ngakoe (Leon Festinger)
The cognitive dissonance of a sense that we are unhappy motivate us to change ideas, attitudes and behaviors. theory occurs first phase Protest Singer Leon (Leon Festinger).
Disagreement of cognition, which is the feeling that we do not satisfy the urge us to change the ideas, attitudes and behavior theory occurred first by Leon Festinger (Leon Festinger).