Personality (Brand Personality)
Cafe Amazon:
Using Projective Technique Cafe Amazon in the representation of a person was found. It has a personality to go around. Sometimes mysterious Passion for adventure with excitement awaits every mile. I love the atmosphere, surrounded by natural forest amid fresh. But it is also embedded with a friendly welcome and easy access to a shelter to others as well. Which if compared to a person, it is very similar to "Ray McDonald's," because a person has characteristics that are indicative of the higher self, although simple, but also has a very mysterious. A man who loves adventure. And explores the global travel and tourism survey date. With a coffee adventure of Cafe Amazon has a good
performance (Brand Performance)
Cafe Amazon:
• ease Cafe Amazon is a coffee shop with branches spread across the country and the number of branches in the country at the end of 2556 is expected. that has its 893 branches
• Awareness Cafe Amazon is widely known. And have a good image in a greater awareness about the brand in the eyes of consumers in the atmosphere of the Amazon forest shade. Taste for the car and go. And ease of access because they cover all areas.
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