SWOT analysis 1. strengths (Strength) 1.1 coffee recipes coffee shop Coffee has a Rider that has its own unique taste. 1.2 coffee beans, which are the main raw materials are specially selected and through the manufacturing standard. 1.3 in the appropriate quantities, with the price of consumer goods. 1.4 good administrative systems by managers who have expertise.2. weakness (Weakness)2.1 a step in making coffee. Quite some time make customers wait for a long time.2.2 coffee beans are expensive.2.3 each customer like a cup of coffee is not the same, it is difficult to have a fixed formula.2.4 high costs.3. the opportunity (Opportunity) 3.1 raw materials are high quality and can be found in the country do not want to buy from abroad.3.2 location store in great location (next to the main road), customers can see easily.3.3 using state-of-the-art technology, it is an opportunity to develop new recipes, coffee.3.4 the customer could provide recommendations to build apartments advantages disadvantages. 4. obstacles (Threat) 4.1 there are good competitors in Chiang Khong.4.2 uncertainty of the economy.4.3 the saturation of consumers.
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