In the present society, Thailand has adopted the values, culture and fashion from abroad comes to life is very simple. Consumers in Thailand with the shopping habits of attention to fashion or brand name products. Because of their fear, will not be accepted by society, but most consumers are often not enough income to consumer goods fashion change over time, so various ways in order to meet their own needs. The purchase of counterfeit goods is one of the choices that consumers commonly used because it has a lower sales price and can replace consumer demand. Which consumed counterfeit goods of consumers also affects the economy and the country's image very well. Researchers are studying the factors that influence shopping habits of consumers of counterfeit goods in Bangkok, "so that they can bring these results to reduce consumption of counterfeit goods. By learning to use random query The number of people with 400 samples in various places of Bangkok, which is a tool used in statistics and data analysis include percentage (Percentage) the arithmetic average (Mean), and multiple regression analysis (Multiple Regression).
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