To set the appearance of a population or audience group market. Used to define a marketing plan that will have the population, income, lifestyle, psychology, and social and economic data.
The specific nature of the target population or market segments. The marketing plan will be used to determine population, income, lifestyle, psychological and socioeconomic data.
The characteristics of the population or group specified target market. Used to define marketing plan to have a population of income and lifestyle psychology social and economic data.