In the business environment is considered important to taken into account in the strategic planning of the company. The strategy will not succeed. If an analysis-free environment. The intensity of the competition and the industry or target market. 5 raengkrathop analysis to help understand the structure, the main trend and the lateral forces that affect the ability to make a profit in an industry or target market. Helps to know the strengths and weaknesses associated with the industry and competitors. Visualize trends and threats in the industry and know that the industry is going to grow up or down regression.
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