Nowadays, most people start to become more health conscious. Such as exercise or play sports. Made to purchase sports equipment, clothing, starting with a role. The researchers therefore conducted a survey on the frequency of use of sports equipment and apparel brands Nike because Nike brand is the brand of sports equipment and sports clothing. The number one worldwide, representing 42.3% percent Nike is a symbol of success and a symbol of the new generation. For Thailand, the Nike brand is at the forefront. Today, virtually no one is unknown, especially among people who are interested in sports and has a dynamic modern lifestyle of Nike. The image of the media out to a good level in terms of quality, price and design encourages Nike is widely accepted. And a product in the minds of consumers first. The athletic shoe market because Nike has strategic value of the product. With a focus on using the media to present the image of the brand through the famous presenter to the audience effectively. Making consumer awareness Brand recognition To purchase And repeat purchase , so Nike has tried various tactics to making its brand is still highly valued in the world market. By creating awareness of the brand to the high-quality connections between consumers and products. And the confidence in the brand. Nike, which is expected to be able to win market share further.
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