To create a target customer base: in social media, as much as possible and choose to match your target group, such as if you want to sell a tour highlighting the adventure is promote a specific social network khatang, etc.
To target one should build a customer base in social media as much as possible. And was chosen to coincide with the largest audience, as if wanting to sell on adventure tours. It focuses on promoting the social networks, and so on.
Want to target any: should build a customer base in the socialmedia as much as possible. And choose to match to the target as possible. Such as, if want to sell tour emphasizing adventure. It is promoted by various social networks.