Viral communication can make an enormous impact on society and the rotation back to offline media to hear or talk about the content. Without wanting something in return.
Viral communication can create social impact, if you are interested and have a turnover back to offline media still to hear or talk about content. Without compensation.
The virus can affect communication at an enormous social and there is a cash flow return to offline media that are still to be heard by the content or to talk about what you want to reward.