Kotler, Philip (2003); and Philip Kotler, Gary Armstrong, (1997), the best composition of the market as a marketing tool used to operate in the target market achieve the object of social tourism, which is to have 4 sides, but in the service industry must combine the best composition of the market in the three factor by adding side 7 side, called the 7Ps ayang, distributed widely as well, making it effectively.
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