,, Frederick Lee and Baskin (2014) and Yang and Lynn (2014) argue
that the conditions for obtaining the attraction effect. Are so restrictive that
the practical validity of the attraction effect should be questioned. In this
commentary the authors,, First ground the attraction (asymmetric
dominance) effect in its historical context as a test of an important
.Theoretical assumption from rational choice theory. Drawing on the
research reported by scholars from many fields, of study. The authors
argue that the finding of an asymmetric dominance effect remains robust
because it holds when the conditions. Of the study are essentially
replicated. Next the authors, identify some of the factors that mitigate
.(and amplify) the attraction effect and then position the effect into a
larger theoretical debate involving the extent. To which preferences are
constructed versus merely revealed. The authors conclude by arguing
that researchers who try to. Measure values as well as choice architects
who attempt to shape values must be sensitive to the context-dependent
properties. Of, choice behaviorAs illustrated by the attraction effect.
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