Refers to the communication between individuals in the Organization as a social group, or the like, enough so directly, relying on an intimate, familiar. Recommendation from friends Known as private without involving the structure of organizational management, as the nature of the talks. Ventilation or consult each other in the party, which is a viral manner. Effectiveness of communication can be more or less depending on the acceptance and understanding of the relationship between individuals in a group that is not officially together.
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