Dividing the market into groups more manageable by providing people with similar needs and buying habits, similar to the group the same criteria used in market segmentation of Chang beer products.
The market needs to break into small groups. By providing people with the characteristics, needs and buying behavior similar to the same criteria used in market segmentation of beer.
Division of market demand into subgroups. By providing people with the demand and purchasing behavior of similar in the same group threshold used in market segmentation of Chang beer products.