Third, customers are becoming more demanding. Their expectations for reliable product and responsive service are becoming more extreme. Customers demand more and are much less tolerant of failures. Customers compare their experiences against best-in-class expectations. For example, if it takes no paperwork and two minutes' interaction at a desk to hire a car, customers will want to know why it takes fifteen minutes and form-filling to check into a hotel. Expectations are a moving target. What used to delight customers a year ago is only likely to satisfy them today. What was once a motivator is now a hygiene factor.Thirdly, will become increasingly demanding customers. Their expectations for reliable products and responsive service will become more. The needs of more customers, and are much less tolerant of failures. Customers to compare their experiences, expectations, best in class. For example, if I take the time to work together, there are no documents and two minutes at the table is to hire a car, a customer will want to know why it will take fifteen minutes and to fill in the form and check in hotel. Expectations, moving target. What used to happy customers over the past year is only likely to meet them today. What used to be the driving force now is hygiene factors.
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