In the current consumer credit business, has a different strategy. Strategic marketing or call customer with demand for cash loans with campaigns drive sales offer come out regularly. Coupled with personal loan must also compete with other products, namely credit cards offer customers a cash limit changes in special low-interest terms may come to seize market share. Result in personal loan is expected this year, will expand in the relatively low level of around 4% of continuous frames that forecast 3.0-5.0% (compared to last year's growth rate at 3.8% 2558) or equivalent to the personal credit limit increases – 16,000 million baht in net 8,900 rail.
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