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Subject studies factors that affect the devotion to service and coffee shop, Starbucks.In Bangkok and vicinity In this time. To study the factors that affect the devotion to service and coffee shop, Starbucks. To study the quality of goods and services. Customer satisfaction. Study on the image of the product, and that affects the devotion to service and coffee shop, STA.Rabak in metropolitan region In this study, a sample from the Starbucks coffee shop service in Bangkok and mon.415 people count thonFindings from a survey of a sample of The respondent is female, rather than male. The group, aged between 31-35 years old. As many as possible on a range of age between 26-36 – 40 years, 30 years and 41 years old. Respectively. Those who are under the age of 20 years with a minimal amount of. Education levels of the sample, it was found that. There are many undergraduate secondary education level is higher than the Bachelor's degree. And a lower level of Education Bachelor's degree respectively. In the career of the group, for example, found that the. The majority of employees in private companies, so is the service, occupations, Regular employees, temporary employees and State enterprises with a minimum amount. The income level of the samples in the range of secondary 25001 baht is THB 15001-20000, 20001-10001-15000 25000 baht, and Thai baht lower than 10000 is the last sequence.The effect analysis of the structural equation model, it was found that. The quality of the products and the quality of service has direct influence on the further satisfaction of the ball.And the image of products and have an indirect influence on the continuing loyalty. The image of the product is the direct influence towards customer satisfaction and loyalty. And finally, customer satisfaction has a direct influence on the continuing loyalty.

Education Research Factors affecting loyalty in the coffee shop Starbucks in Bangkok and its vicinity. This study aimed to identify factors that influence loyalty in the coffee shop Starbucks to study the quality of products and services. The satisfaction of our customers and to study the image of products that affect loyalty in the coffee shop Costa Starbucks in Bangkok and in this study had a sampling of the coffee shop Star. Bucs in Bangkok and surrounding provinces vicinity of 415 findings from a survey of a sample of respondents were female than male. The group, aged between 31-35 years are the most numerous, followed by the age group between 36-40 years, 26-30 years and 41 years respectively. Those under the age of 20 years with a minimal amount. The study group found that undergraduate with the highest number, followed by education, postgraduate and undergraduate levels, lower education respectively. The occupation of the samples were mostly. Private companies, followed by the service, personal career. , temporary employees and employees of state enterprises. A minimal amount of income of the sample in the range 25,001 baht or more, followed by 15001-20000 baht, 20001-25000 baht, 10001-15000 baht and less than 10,000 baht at the end of the analysis, the model equations. structure Found that the quality of product and quality of service have significant direct effects on children's satisfaction and the image of the product. And has an indirect influence on loyalty image of a direct effect on customer satisfaction and loyalty , and ultimately customer satisfaction has a direct influence on loyalty.

The research about Factors affecting loyalty of service Starbucks coffee shop

in the Bangkok metropolitan area, this study

.Objective to study the various factors that affect the loyalty of using coffee shop star bucks.

to examine the quality of products and services, customer satisfaction

.And to study the image of products that affect loyalty in using coffee shop star

, bucks in the Bangkok metropolitan area

.In this study, we collected from users of Starbucks coffee shop in Bangkok and mon

ฑล were 415 People

the findings from survey research.

.Respondents were more female than male, the age 31 - 35 years

as many possible, followed by age between 36 - 40 years, 26 - 30 years. And the 41 years

.Senior year, respectively. Under 20 is minimal. The educational level of the.

degree was highest, followed by higher educational level bachelor's degree

.Education bachelor's degree respectively. In the occupation of the

mainly private employees, followed by receiving Royal, career, personal

.Temporary employees and employees of enterprises with minimal

income levels of the sample was in the 25, the 001 baht. The second is 15 001 20 000 baht,, -,,

20 001 - 25 000 baht,,, -, 10 001 15 000) and lower 10 000 baht, is final

.The structural equation model showed that

product quality and service quality have a direct influence on satisfaction of you

trade and the image of the product. And the indirect influence of loyalty

.The image of products direct to customers' satisfaction and loyalty.

and the last is the direct customer satisfaction loyalty.