Eventhough researching about the similar topic, authors still explored the different aspects and demonstrated their finding by their own way. Overally, the first article “social media affect on purchase intention: Jordanian airline industry” by Muhammed Alnsour (2018) identified the purchasing interntion of costumers when booking the airline ticket in Jordanian airline companies is affected by 5 different social media benefits: functional, monetary, hedonic, psychological, social benefits. In this article, the author examinied 5 factors as the variable to prove the research question about the effection level of each social media benefit on purchasing intention.
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