Japan's influence on fashion of the Thailand research society of the home domain, Inc. (Board of experts of Japan consumer research). Research has indicated that adolescent culture of Japan and Thailand, popular items because of modern Japan. The belief in the leader in fashion. The conception and technology. In addition, Professor recapture thana phonphan Lecturer, Faculty of Economics, Thammasat University has ever explained that the reason for the consumer to buy the product is a significant cultural differences that is embedded in item, or items that refer to items that are embedded in the culture of the subject goods or services. The example indicates the current rave culture, Japan has started to come back in Thailand in the early 1980s evident from the drama series "o Shin" which is very popular in Thailand, period.
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