Independent Study aims to study the marketing mix factors that influence the decision to use a large shop building materials. In Phetchaburi and Prachuap Khiri Khan Province The objective is to 1. To study the options in the large store construction materials. Phetchaburi and Prachuap Khiri Khan Province 2. To study the marketing mix factors affecting the choice of restaurant construction materials. Large in Phetchaburi and Prachuap Khiri Khan. 3. To compare the marketing mix that influence the selection of building materials shop. In Phetchaburi and Prachuap large Keynes General Khan. 4. To study the relationship between the choice of building material shops with big marketing mix factors affecting the choice of restaurant Wat massive construction in Phetchaburi and Prachuap Khiri Khan province. 5. the opinion in the choice of construction materials, large shop in Petchaburi and Prachuap Khiri Khan. The primary data was collected using a questionnaire to collect information of customers who use large store construction materials in Phetchaburi and Prachuap Khiri Khan. The data are collected by the distribution of the customers of the store building materials, large and Home Boonthavorn Watsadu and analyzed using descriptive statistics, frequency, percentage, average and standard deviation
of the study. A sample of 100 people found that most were males aged 26-35 years in undergraduate education. Married / living together private companies and revenue per month. 20,001-30,000 baht, mainly to large construction material shop three months. Type of buying products from construction materials, hardware, a large majority of the payment method is credit cards. And the information in the decision to use services from
the marketing mix, store construction materials, large overall, found that in the very (x ̅ = 4.19) when considering they found the comments. Most personnel decisions in the very (x ̅ = 4.55).
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