In the current era of free trade. Financial rights in any undertaking, is not contrary to the law.And in the presentation of products for consumers. It will need to consider the main good faith the advertising items. To ensure fairness to the consumers.Make and use theory advertising The use of advertising by means of passive advertising by the brand logo in the style and form different from the original method of advertising. The passive advertising through various media, such as television.Broadcasting, electronic media, advertising signs, with the intent to provide consumers recognized brand. And urge born advertising products more than usual. And when a passive advertising products, caffeinated beverages, such as coffee drinksThis product is if there are over consumption need will negatively affect the health of consumers. These goods is
.Harmful products. So, when a subliminal advertising harmful products. It is the legal problems about the subliminal advertising, this thesis aims to study the legal problems about the subliminal advertising.And the search for solutions of Thai law currently in use on the consumer protection in passive advertising such as control measures governing the advertising. Agencies involved in the supervision of advertising.And regulations related to the use of advertising harmful products. To fit the study found that the meaning of the term. "Advertising" according to the Consumer Protection ActProf.2522 means that does not cover the passive advertising. It is a problem of definition definition of subliminal advertising. The state's lack of rules and how to control the latent advertising advertisingAnd in the story of the time control in advertising advertising over time limit as provided in the มพระราชบัญญัติ operate radio and television. B.Professor 2551 and may jangle to consumers, it also found that The subliminal advertising in harmful products including caffeinated beverages such as coffee drinks coffee drink mix substance.
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