To make the students understand the role of the marketing mix, especially marketing communications. Which acts as an intermediary in the transfer of ideas from the trader to the consumer target.
So that students understand the role of the marketing mix, especially marketing communications. Which serves as a medium for conveying ideas from entrepreneurs to target consumers.
To make the students understand the role of the marketing mix, especially marketing communications.Which serves as a medium to convey the ideas from the operator to the target customers.