The purpose of this research is To study the factors of affecting the purchase demand of university students through the system E-Commerce Rajabhat Phuket. To compare the factors affecting the purchase demand through the system E-Commerce.Phuket Rajabhat University, the population, including the Rajabhat University Students in the 368 people the tools used in the analysis. The statistical analysis of the data is the frequency (Frequency) percentage (Percentage).(Mean) and standard deviation (Standard Deviation)
.It was found that The respondents overall, as students, Faculty of education, students at 3 5 001-10 income,,000 baht were purchasing system E-Commerce know buying goods from advertising, frequency of purchases 2 times per month. Order goods through Facebook by purchase is a kind of clothing, apparel, price, time 500-1
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