Including a method of persuasion should be considered in the section of independent and interdependent self-views self-views which are variables that are critical to persuasion. So consumers have access to an independent views should use that influence in a positive manner (promotion) of the information provided is consistent with the goals of the characteristics of the person, which is the opposite of the consumer has access, with a view that is interdependent, and should use that influence in a negative manner (protection).
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