The image of the brand is the consumer perception that any one brand brand. Have the feature? There are, however, benefits to consumers and the utility it is able to generate value benefits to consumers have different from other brands?
Brand image is the brand consumers recognize that any one brand. What features How it benefits consumers And benefits that The benefits that can create value for the consumer, however, is different from other brands.
The image of the brand is that consumers know that any one brand, brand, you look like, how useful to consumers. And benefits. Are the benefits that can create value for consumers have different from other brand?