Most respondents were female, aged 31-40 years, marital status, level of education. Private company employees Income per month 20,001-30,000 baht to purchase a particular product, the behavior of fish in Muang district, Samut Prakan province. One Tambon One Product purchased most types of fish, 6-10 times the amount of one-time purchase of 100 -500 baht a reason to buy. To eat The amount of each purchase more than 10 pieces, mostly purchased with a trip to buy your own. The influence purchase decisions in the family. The decision to buy one product and one parish. Types of fish in Muang Samut Prakarn province. The overall picture In most When the criterion that the side with the most buying decisions are the distribution channels, pricing, promotion, marketing. The decision is part of the product.
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