The results of this research indicated thatThe personal factors, the majority were female, aged between 26-30 years with undergraduate education. A career as a private company / store. The average income per month, between 20 001-25 000 baht, were single, the factors of the marketing mix. Mainly to buy because of fuel oil and usability. Used brand ้อซู Sugi, acceptable price in between, 550 001 - 600 000, respectively. To get information from the car showrooms, like selling a discount privileges and the behavior factors, mainly to be yourself, to use the time 1-3 month buying decision. By buying from the showroom at best price and buy a 60 loan period.
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