The market is looking at is not a lack of take yourself is located, without regard to the needs of the customer and the external environment. Cause when it invented the strategy, products, services, and nothing comes out, it is difficult to meet the demands of customers targeted. Then the damage will occur, as we have seen often in many businesses, such as Kodak succeeded in the first stage, and over time it has developed technology to continuously make people adopt digital cameras but still believe in Cochin-conductor production and also, phat.Per, until failing in the end where Kodak is another example that demonstrates that businesses that do not know myself well enough. Do not agree to the adaptation and is not open to receive something new about the lost past and present success. Is the business a day die waiting, in the case of Kodak? Business model in the past, Kodak's film sales. When the film was reducing the status of necessary as some of the outdated. His company is shorter.
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