1. To promote tourism as a major in

1. To promote tourism as a major instrument for improving the economy through job creation and generation of revenue for the country.
2. To promote and develop proactive marketing operations, to break into new markets and niche markets, to attract increasing numbers of quality international tourist arrivals, and to stimulate greater movement of domestic tourists.
3. To promote cooperation with all parties both domestic and international in tourist market promotion and development, in order to join together to overcome obstacles on the course to becoming the tourism hub in Asia.
4. To strive for organization, management, and personnel development that contributes toward true expertise and capacity for tourism marketing excellence such that the organization becomes the true driving force known for its limitless efficiency and competitive potential at international level under the principle of good governance.
5. To accelerate the development of an information technology system that facilitates e-tourism in anticipation of business transactions on the internet and other forms of e-commerce as well as IT-based marketing operation.

ผลลัพธ์ (อังกฤษ) 2:

1. To promote Tourism As a Major instrument for Improving the Economy Through Job Creation and Generation of revenue for the Country.
2. To promote and develop proactive Marketing Operations, to break into markets and New Niche markets, to Attract International Tourist arrivals increasing Numbers of quality, and to stimulate domestic Greater Movement of Tourists.
3. Cooperation with all Parties to promote both domestic and International market in Tourist Promotion and Development, in Order to join to overcome obstacles on the course Together to becoming the Tourism Hub in Asia.
4. To strive for Organization, Management, Personnel and Development that contributes toward True Expertise and capacity for Tourism Marketing Excellence such that the Organization Becomes the True Force Known for driving efficiency and competitive ITS limitless potential at International level under the principle of good governance.
5. To accelerate the development of an information technology system that facilitates e-tourism in anticipation of business transactions on the internet and other forms of e-commerce as well as IT-based marketing operation.