There are many case studies of research suggests the importance of the relationship between the purchaser and the vendor, how to build relationships with customers, with success is important to make a business succeed and survive. The Swedish Anoto (the developer of the digital pen) Harryson (2008) CANIËLS et al, MARJOLEIN J. C. (2010). the study of the development of the relationship, clearly visible. Factors that affect the development of the relationship, such as the level of trust/confidence is not independent of the buyer and the seller are not independent of the company's Procurement Division from surveys in the country Netherlands.
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