Important issues in strategic marketing with brand new Sony. Firstly, Sony Ericsson and Ericsson's intention to increase the level of participation of the client to advise and make recommendations about the brand of the business. Along with the concepts used are consistent make.believe two agencies and the communications network of partners, Sony Ericsson will contribute to the development and management of marketing a new brand Sony. Ericsson make.believe by promoting marketing channels that will have a role more clearly in the future and adjust strategy was considered a big deal because of the big changes in the past three years and also has an effect. very much in judging that Sony Ericsson will be able to adjust their market position into a brand communication Entertainment segment was successful, and the first time that Sony Ericsson just for the agency in. joint operations integrated with the new words that make.believe added to the list this time.
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