In the short term and long term impact on the operations of the market.Performance on the new product line has been studied extensively in the literature and the spread of innovation. In the midst of a major discovery with revenue from new products may take several drafts and the income level depends on several factors, including the level of product innovation. In addition, the launch of a new product, there may be a fixed revenue impacts when compared with the effect of price promotion that often produce only a temporary advantage. Therefore, the evaluation of new products and promotions are impacting revenue should be able to see a difference in the short term (or the same week) and long-term effects consequences which may be temporary (adjust the settling dust) or permanent (permanent)
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