For example, if a shop beside selling boat noodles like you, even though it is more palatable than shop, but the shop's image you see better than it would be to have more customers.
For example, if you like noodle shop next door selling. Although the restaurant is delicious. But the image of the store, you look better than clean, it makes a lot more customers.
For example, if the shop next to sell noodle like you. Although the store is delicious. But the image of the store you look better, cleaner will make customers more.