This is because communication across languages and cultures with sensitivity of the different languages used in communications but different trees. There is also a difference of culture. The traditions of different cultures and societies. To pass a political language must use a weak resolution. The translation itself without considering the true meaning or the goal of branding communication may result in the domestic market, the target is not expected to succeed. Because of the lack of knowledge and understanding on the objective. Communication across languages and cultures is a complex issues clearly and interpreting requires more attention to transmit the meaning.
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