The company will complete in more than one market, with product design and marketing, different in composition, as appropriate to each market. Most companies will use the green strategy.
Companies are selected to perform in the market over the first part of the product design. And a different marketing mix accordingly. With each of the respective markets Most companies use the strategy.
The company would choose action in the market over the 1 the by product design. And marketing mix different, accordingly, with each market segment, most companies will use strategy.