In this research procedure as follows: The sample group assignment based on secondary information of the airport authority of Thailand. The next sequence. To determine the tools used in this study as the query results from the query that obtains the information for further analysis. The next step is to create the tools created by the questions from the study of the theory and concepts from lesson 2. To create a question this time has taken the marketing mix (7Ps) used is determined by the question. Later, as the research data collected. retention at Don mueang international airport, as the number of 400 persons and statistics used in descriptive statistics include data analysis (Descriptive Statistic), arithmetic average (Mean), standard deviation (Standard Deviation), statistics, test (Test Statistics), and F-test (One-way ANOVA).
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