Thai smile image is to be used as a medium to conduct business and to comply with the hallmark of the Thai smile, there is a product that is Light, there is a Premium with its trendy airlines. Modern and friendly, value for money (Trendy-Friendly-Worthy), which is not a product in the same way as low-cost airlines, but it is a Sub-brand of Thai airlines that want to make a difference, to make a new choice. The new products will have a modern image emphasizes speed of service, such as the use of the letters the word "smile" is an English language format characters comforts, friendly, easy-to-access. The end of the word "Thai" in the letter, according to a Thai airline's English logo that reflects the level of the leading Premium when combined with the word smile will reflect a Premium Light corresponds to the sense that there is a value for money as well as painting the sides 3 Ribbon bar as planes line consists of pink, yellow and orange cooler pane that is the same color as the letters the word "smile" to unite and to reflect the modern and friendly, all of which are based on the image of the Thai smile is Trendy-Friendly-Worthy.
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