In the present progress on the system-Internet connection technologies have changed the way of life and business. Specifically, the use of social work (Social Network) or social networks as a tool for doing business. The market for clothes is also one that brings social networking to the business, especially the commercial through Facebook (F-Commerce), the purpose of this research is to find the factors that affect the willingness to buy a business selling clothes in the Street via Facebook. Using quantitative research methodology The results found that the factors that affect the willingness to buy a business selling clothes in the Street via Facebook: private composition factors; The pleasure factor and factor passion for branding the statistical significance level 0.01.
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