1. the limits on the amount of money in marketing communications with ad tools requires a lot of money.2. the behaviour of consumers, who do not like to see a movie advertising in radio and television, that is, when there is a film, stage items consumers will not see the movie ads will change to show other items instead.3. help create value for the brand (Brand Equity)4. as a tool to communicate with media, marketing, and product targeted by the official document has specific demographic characteristics. Geography and lifestyle of the target group.5. help the company get the acceptance from the local authority and include those of shareholders, employees and society.
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