AbstractThis research is quantitative research. Is intended to study the population factor population in Bangkok who are choosing a nutritious Chinese herbs? To study the behavior of select Chinese herbs of population intake in Bangkok and to study the factors associated with the decision to consume herbal Chinese population in Bangkok. Study on storage of data by using a query with the target population groups in Bangkok. The total number of 400 samples to analyze complex statistics to describe as a percent of average, standard deviation, and analyze your relationship with Pearson's correlation highly reasonable.The results showed that: 1. a sample of mostly female, aged 21-25 years of degree-level students monthly income does not exceed 10000 baht with the highest intake of selected Chinese herbs 2 samples the majority of news information by others suggesting consumer decision to Chinese herbs. The frequency selected Chinese herbal intake less than 5 times per month. The average value of not more than 1000 baht per time, the main purpose in deciding Chinese herbal intake is to nourish the body. Selected Chinese herbal intake through general store Choose to eat only when required. After consuming Chinese herb The result is a complete healthy 3. consumer decision process of Chinese herbs is related to social factors, family relationships are as high as possible and the psychological factors, by learning the highest relationship.Key words: decision behaviour, Chinese herbs
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