Environmental level as companies and pushing power, affect the ability of marketing operations. To meet the needs of customers, but will affect each company only. Does not affect the whole industry contains enter inputs are those who have a duty to supply companies with the necessary resources. In the production of goods or services If, if the price of inputs increase, it will affect the sale price of the item, along with high, (marketing intermediaries). Is an organization that helps to support the sale and distribution of consumer goods to contain? The seller (resellers) that have both (wholesalers), wholesalers and retailers (retailers). Micro environmental can affect the ability of marketing operations to meet the needs of customers, but will affect each company only. Not impacting the industry include the input factors are those that are responsible for providing the necessary resources to the company for the production of a product or service.
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