Tables 3 and 4 report the PLS analy

Tables 3 and 4 report the PLS analysis results, indicating the path coefficients (PC), critical ratios (CR), and average variance accounted for (AVA) for outer and inner models, respectively. Table 4 also shows the R-squared (R2) for each construct. Figure 2 presents the SEM results, indicating the path coefficients and the significant (and not significant) relationships in the models. Path coefficients are deemed significant when the t value is greater than 1.96. Significant relationships are represented by a solid line and nonsignifi- cant relationships by a broken line.

The model shows that the outer model is supported, with positive path coefficients and critical ratios greater than 1.96 on all relationships in the outer model. Significant positive relationships are reported from mass media and information referents to informational referents, respectively. Likewise, analysis shows that emotional and novelty value operational- ize hedonic value and value for money and price operational- ize functional value.

ผลลัพธ์ (อังกฤษ) 2:

Tables 3 and 4 report the PLS analysis results, indicating the path coefficients (PC), critical ratios (CR), and average variance accounted for (AVA) for outer and inner models, respectively. Table 4 also shows the R-squared (R2) for each construct. Figure 2 presents the SEM results, indicating the path coefficients and the significant (and not significant) relationships in the models. Path coefficients are deemed significant when the t value is greater than 1.96. Significant relationships are represented by a solid line and Nonsignifi- Cant Broken relationships by a line. The Model shows that the Outer Model is Supported, with positive path coefficients and ratios Critical Greater than 1.96 on all relationships in the Outer Model. Significant positive relationships are reported from mass media and information referents to informational referents, respectively. Likewise, analysis shows that emotional and novelty value operational- ize hedonic value and value for money and price operational- ize functional value.