Marketers rely on understanding patterns of life. Values and culture that is not bound to the old values of the people in the society to fulfill the item corresponds to the attention of the consumer target groups.
Marketers to understand the patterns of life, values and culture that is not tied to the old values of the society to respond to meet the interests of target consumers.
Marketers rely on understanding, in the form of life, values, and not tied to the old values of society to meet the interests of the consumer goods to meet the targeted group.