Behavior of access Amazon fresh coffee shop consumer
-. To study the use service Amazon fresh coffee shop consumer
-. To study the individual demand of consumers to use services Amazon fresh coffee shop
.- to study the demand of marketing mix with a focus on personal factors to บริการร้านกาแฟ Amazon fresh consumer
analyzed main. SWOT
.Strong mean is own by considering the success in various dimensions, such as location, financial status, the ability of the staff. Teamwork, service quality, culture tourism, etc.!- most of the customers choose drink shop Amazon because domesticated in signs, symbols, and the decoration of the store that match the concept shop name was in the Amazon jungle. And the features of good taste, affordable pricesOffers free Wi-Fi signals, clean the flavour of shop and employees with good personality
.The existing weakness means and by considering the problems in various dimensions such as regulation rules, complex procedures, new beginning. A variety of people, etc!- because the coffee shop Amazon tied the contract with gas pump. We can clearly see that, if not, we can't see the gas pump shop Amazon. Which because of monopoly contract so they cannot expand to go somewhere other than oil pumpOil pump and some branches have no coffee shop Amazon
.Opportunity means outside the usefulness or support the goal community, such as politics, combining rule. Law of oil. The baht, competitors, etc.
- coffee shop Amazon open but in pump stationsOnly the opportunity to sell drinks to customers that is less, such as there is no regular customers.
.The threat means outside by considering that hinders the goal of the community, such as politics, including government, law, oil prices. Stability of competitors, etc.!- present that coffee shop has a variety of brands. But obviously and market orientation, similar to the Amazon, is banriecoffee ', which is cheaper, but it doesn't differ much
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