A qualitative study about the factors of success of the business, a coffee shop in the town Chumphon. A number of in-depth interviews 15 shop found that the factors of success factors, it was found that the determination is most important. If the business owner is committed. The real intention. Well, there are plans in the works, shall result in a resounding success. Because the people are ready. Part of the coffee shop is open and close easily, because it is a business that everybody has it open. Therefore, business owners must be able to time your shots, Bikini Division self-contained knowledge can understand in business by not focusing on the subject of earnings alone. Need to focus on the satisfaction of the consumer, maximum benefit as well. The study of management. The market, in accordance with the current economy, including targeting their customers. Education, business, it needs to be successful.
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