2. a Cash cow in this group, with market share growth rate but less like a business into a saturated point, therefore, the strategy that is used is to maintain market share, and try not to handle gently to a reduced growth rate. This group is a group that acts in the distribution of funds and resources, in addition to the Group of Stars and the Question Mark must be used in the administration of the resource group, the joint venture Cash Cows and the profit sharing and payments to shareholders.
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