In phase 4, the con artist begins requesting something through door-to-door technical means. Freedman and Fraser (1966) explain that those who comply with small requests will be more likely to receive a refund. The first is more likely to satisfy subsequent requests due to the need to maintain consistency. The walk-in technique is another successful strategy for enticing victims to part with their money. Rusch (1999) lists a few more classic marketing techniques that scammers may use, such as payoffs. (giving small gifts in return) and social proof (If others are buying into the deal, it must be real.) In the movie The Wolf of Wall Street, it begins with a con artist trying to initially offer a small investment as a way to test the waters. Then, if the victim complies, they will be continually asked to make higher investments.
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