The future of marketing might be to

The future of marketing might be to look for experiences that provide more than
just commercial exposure, the marketing message or the transaction offering
(Lenderman and Sa´nchez, 2008). Research into experiential consumption in services
consumer behavior is still very recent and requires more in-depth study. Some studies
emphasize the importance of experiential marketing in the arts (Petkus, 2004), tourism
(Hannam, 2004) and sport (Stenhouse, 2003). In addition, a scale to measure brand
experience has also recently been created (Brakus et al., 2009). Nevertheless, rather
than testing the concept based on empirical data, most studies have focused on
introducing the concepts (Kao et al., 2007).

ผลลัพธ์ (อังกฤษ) 2:

Might be the Future of Marketing to Look for experiences that provide more than
just exposure Commercial, Marketing the message or the transaction offering
(Lenderman and Sa'nchez, 2008th). Research Into experiential consumption in Services
Consumer behavior is still very recent and requires more in-depth Study. Some Studies
emphasize the importance of experiential Marketing in the Arts (Petkus, 2,004), Tourism
(Hannam, the 2,004th) and Sport (Stenhouse, two thousand and three). In addition, a scale to measure Brand
Experience has also recently been Created (Brakus et al., two thousand and nine). Nevertheless, rather
than based on empirical Data Testing the Concept, Most Studies have focused on
introducing the Concepts (Kao et al., 2007th).