Media Objective
* in order to send a message to the target group with the goal of Gen Y workers lifestyle, 925, 000 persons (*)
* duration of continuous media investments since October 1993.2556 (2013) onwards, stressing during November to December, which is the range launched. A new version of the car, All New Yaris by covering the country level
.* Because in presenting advertising messages that reflect the performance of the car All New Yaris, which has more details. A wide range of media, it is the media that can offer extensive thanam.
.Note: (*) the number of the target predictions from a number of consumers. Gen Y in the city based on information that the Gen Y population is 1 in 4 of the country and consumers who have a population of 3.7 million people. Thus the prognosis that Gen Y consumers in the city there are 1 in 4 of 3.7 million people, or 925, 000 people. However, these figures are only a forecast, not a real number.
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