As a marketing method that is effective for promoting sustainable development of the destination should not depend on the slope of phat mass. Mass market can impact negatively on sustainable destination and the destruction of cultural heritage. Marketers must pay attention to the quality of the tourists, not the quantity. How to market effectively is the difference. Features of sustainable tourism is a unique service and solutions. In addition, the lead of this service like a unique experience because of this reason, the difference may be an effective strategy for sustainable development and to meet the target group. Although the difference strategy is the efficient way the standard marketing strategy can be applied to sustainable tourism. Standards of the market enables companies to provide a unique service and a high quality of service. The combination of the difference and the strategy can be used to increase the productivity and the ability to provide superior service. In addition, the online marketing strategy is another effective method for promoting the sustainable development of the destination. In the digital era, social media platforms, Malta or is widely used as a tool in the market that are effective and affordable. Online marketing strategy allows a business tourism and corporate involvement and interaction with potential customers. In addition, social marketing and strategy-speech from the public sector and the private sector to assist in promoting sustainable tourism campaign and provide the required information for the local people.
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