Pricing subject
matter of pricing. Because of pricing as a result of sales performance. The company sells its products through distributors in the country, the Modern Trade, the project is primarily to wholesale pricing to distributors and forwarded to end customers. Meet customer needs and to obtain satisfaction factors into account in its pricing 1.) internal factors (1.1) corporate purposes. The company's policy of operation. The cost of administration and sales, about 16-17% (1.2) the nature and type of product. Its products are leading the market or a follower (1.3) Cost of the plant KYE and MCP 2) external factors (2.1), taking into account demand (Demand) market that demands they buy, how much and demand (Supply) of. Each product (2.2) the current economic environment, which has forecast economic growth of less than 3% (2.3) competitive conditions, particularly the return of air conditioners, Daikin and Hitachi refrigerators. Which are directly competitive with products of the Electronics, Mitsubishi Electric downgrades.
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